J. Derek Hartman

derekhartman915@yahoo.com • (303) 619.5059 derekhartman.com • linkedin.com/in/derek-hartman

SUMMARY

25+ years of copywriting and 5+ years of creative direction. Experience across many industries and clients — from billion-dollar brands to non-profit clients — with a focus in health care since 2018. Portfolio includes TV, radio, educational videos, UX/UI-driven HCP and DTC websites, SEO-rich web content, targeted digital advertising, social media campaigns, white papers, health care technology blogs, and traditional collateral.

• Inspire and direct creative teams                   • Excellent editing and proofreading
• Develop and execute B2B/HCP and DTC strategy • Complex script writing and creative direction
• Expertise across all digital and traditional media • Dynamic presentations

HEALTH CARE EXPERIENCE

Freelance Creative Director, Senior Copywriter. UCHealth, Denver, CO. February ’18 to present.

• Launched UCHealth Susan Anschutz-Rodgers Eye Center rebranding, on time and on budget. Wrote and directed educational video series featuring HCPs; researched and wrote supporting web content.
• Wrote and directed 200+ consumer-friendly educational videos featuring HCPs for orthopedic care, pulmonology/critical care and OB-GYN service lines. Researched and wrote 200+ SEO-driven educational web pages for pharmacy care, cancer care, orthopedic care, transplant services, urgent care and primary care service lines.
• Created and wrote many DTC digital and traditional campaigns including senior, women’s and men’s health.

 Freelance Group Copy Supervisor. Havas Health (H4B Chelsea/Havas Village X/Havas Lynx) New York, NY. Nov. ’22 to March ’23; Oct. ’23 to Jan. ’24; March ’24 to Dec. ‘24.

• Wrote HCP and consumer web sites, banner ad campaigns and email campaigns; HCP conference displays, IVAs and digital/print sales tools. Experience in rheumatoid arthritis, vasculitis, prostate cancer, migraine, asthma, and cholesterol pharmaceuticals; expertise in annotating, fact checking, and legal/regulatory review.

 Freelance Associate Creative Director, Copy. McCann Health, New York, NY. Feb. to Sept. ‘22.

• Wrote HCP website and web content, banner ads, emails, sales scripts and other sales tools for cardiac pharmaceutical; expertise in annotating, fact checking, and legal/regulatory review.

 Copywriter/Content Writer. Eon Health, Denver, CO. March to Oct. ’21.

• Researched and wrote in-depth SaaS B2B/HCP web copy, white papers, research papers, educational blogs, case studies, video scripts, and digital collateral pieces; disruptive social media and digital ads; press releases. Focus on health care technology and data science.

 

360° ADVERTISING, BRANDING & MARKETING EXPERIENCE

Creative Director, Senior Copywriter. Hill Aevium, Edwards, CO. Feb. ’15 to Dec. ’16.

• Directed a talented creative team of 2 art directors, 1 web developer and several freelancers. Wrote all copy and oversaw all creative including sophisticated web design; eye-catching digital campaigns, print, TV, video, and POS; radio spots; and robust branding platforms.

Associate Creative Director, Senior Copywriter. The Integer Group (Omnicom), Lakewood, CO. April ’06 to Jan. ’14.

• Retail marketing and advertising, including POS, web, radio, video, print, and promotions. Wide range of clients included P&G, MillerCoors, Costco, Target, Walmart, Kroger, and Dollar General.

EDUCATION AND PUBLICATIONS

• The University of Chicago. B.A. in English Language and Literature, Dec. ’90. Thesis analyzed Steve Martin’s stand-up comedy within the history of wit. Seriously.
• “Raoul and the New Zookeeper,” “The Nature Park,” “The Astronomy Club.” Good Neighbor Press, Inc., Grand Junction, CO. Children’s stories.