The launch of Tide’s new detergent was huge—and so was this campaign. From FSCIs to a moving shelf blocker to DTCs.

 

Also in the Laundry Detergent aisle, an informative shelf talker as to why Tide and Gain Liquid became concentrated so shoppers wouldn’t be confused.

 

This demo program for Costco was the best-reviewed sampling program to date. Eye-catching POS for the demo booth, plus an invitation DTC for members.

 

This work for Dawn with Olay was the most sophisticated thing in the Dish Care aisle.

 

This innovative double-sided shelf violator encouraged shoppers to try Downy with an irresistible image and message.